We are a social enterprise, that upcycles washed up flip-flops found along the beaches and waterways in Kenya. Inspired by the toys children were making out of the flip-flop debris, Julie Church, the Ocean Sole Founder, encouraged their mothers to collect, wash, and cut the discarded flip-flops into colourful products to sell at local Kenyan Markets as another means of income for their families.

Our social enterprise positively impacts over a 1,000 Kenyans through the collection of flip-flops and direct employment. We provide steady income to nearly 100 low-income Kenyans in our company. We aim to recycle a million flip flops year, recycle over one tonne of styrofoam a month, and save over five hundred trees a year - by using flip flops instead of wood. We contribute over 10-15% of our revenue to beach cleanups, vocational and educational programmes as well as conservation efforts.

We use our social enterprise to pay bonuses to employees, invest in a welfare programme that allows a zero return in funds to all employees to help facilitate payments for educating their children, buying land and other means.