1% for the Planet X Ocean Sole

Businessmen Yvon Chouinard and Craig Matthew founded 1% for the Planet in 2002. They came together for their shared love and passion for the environment. The movement generally helps fund environmental organisations.

Some of the global issues the movement seeks to address are:

  • Climate change
  • Food
  • Land
  • Pollution
  • Water 
  • Wildlife

These are issues that human populations have caused, and it falls on us to rectify them. 


Climate Change

Global warming is happening and will worsen over time.

Some of the effects of global warming include but are not limited to:

  • Hotter temperatures 
  • Severe storms
  • Increased drought
  • Rising oceans

Food Scarcity

The world’s population keeps growing every day.
According to the World Food Programme report, the number of people experiencing acute food insecurity and needing urgent assistance is likely to climb to 222 million people in 53 countries and territories.


Land is an essential natural resource; therefore, it must be preserved and protected. 
Humans and animals use land for a host of things. Throughout millennia, people have exploited land resources for their ends.
The limits on these resources are finite, while the human demands on them are not. The little land resource reserves left should be protected for future generations. 


Our environment is being overloaded with waste. The three types of pollution threatening our ecosystem are:
  • Air pollution
  • Land
  • Water
All three are serious and require a serious response.


Water pollution is a severe threat to the world’s water. Freshwater is essential for human survival, agriculture, and our planet’s plants and animals. But pollution, climate change, water-related disease, and the destruction of our natural world all threaten the purity and availability of our most precious resource.


Wildlife is important to earth and the people living on it; sadly, the biggest threat to wildlife is the human population. 
People depend on wildlife for:
  • Livelihoods in the form of tourism
  • Wild animal migration, distribution, and behavioural patterns can be vital indicators of the health of an ecosystem and the more profound impacts of climate change.



We’re proud members of the 1% for the Planet movement. 

Our ethos perfectly aligns with the goals and mission of the 1% for the Planet initiative.

At Ocean Sole…

  • We have planted over 2000 mangrove trees to help combat climate change
  • We have employed former wood carvers, now our flip-flop artisans; this has helped save trees as they now carve using flip-flops instead of cutting down trees to get wood
  • 15% of our profits go toward conservation programs to save our wildlife
  • We aim to recycle over 1 million flip-flops annually to fight land and water pollution
  • We aim to recycle over one tonne of styrofoam a month
  • We perform weekly beach clean-ups in Kenya's coastal region as part of our mission of eradicating land and water pollution
  • We have educated more than 10,000 students on conservation
  • We make flip-flop sculptures of endangered species to raise awareness of them
  • We have initiated educational programs for local communities in Kenya to teach them about the importance of conservation
  • We make functional products from the offcuts of the carving so that we don’t throw anything back into the environment
  • Our employees have embraced a plastic-free lifestyle

We encourage individuals and organisations to join the 1% for planet movement and make a difference in the world. 

When we come together anything is possible! Let’s give future generations a beautiful green world with plenty of resources. 1% can change a lot, be part of this change. 



Email hello@oceansoleafrica.com for custom projects, creative ideas, or just to see how to stay connected & get involved with our mission!


Written by: Maureen Simba

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